Before
After
Salon
Concept Redesign
Luxe Hair Studio
Clearer services, stronger imagery, and easier appointment booking.
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Fictional business
Professional websites without agency costs
Your Website
Deserves a
Second Draft
You worked hard to build a business people can trust. Your website should reflect that.
Second Draft uses AI-powered workflows, modern design standards, and industry-specific strategy to transform outdated websites into polished digital experiences—without the cost or complexity of a traditional agency.
- AI-Powered Process
- Industry-Aligned Design
- Fast Turnaround
- Straightforward Pricing
Concept redesign shown. See the full before and after gallery.
AI-Powered Speed
Our workflows use leading AI tools to accelerate research, strategy, copy, design, image development, and production. That means less waiting and more time putting your improved website to work.
Industry-Aligned Design
A contractor’s website should not look like a salon’s website. We align your layout, imagery, messaging, and calls to action with what customers expect in your industry.
Professional Results at a Smarter Cost
Traditional agencies often carry large teams, long timelines, and significant overhead. Second Draft uses a streamlined AI-assisted model to deliver professional work more efficiently.
Concept work
Real Transformations. Better First Impressions.
See how thoughtful strategy, modern design, and clearer messaging can completely change the way a business is perceived online.
Before
After
Before
After
Contractor
Concept Redesign
Summit Decks
Stronger credibility, service-area clarity, and quote requests.
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Fictional business
Before
After
Restaurant
Concept Redesign
Bella Roma Bistro
Better mobile navigation, menu access, and reservation visibility.
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Fictional business
Before
After
Coach
Concept Redesign
Thrive Life Coaching
Clearer positioning, stronger authority, and improved lead capture.
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Fictional business
Our process
A Better Website Without an Overwhelming Process
1
Review
We review your current website, business goals, customer journey, competitors, and industry expectations.
2
Redesign
We create your website strategy, structure, copy, visual direction, and responsive page designs using an efficient AI-assisted workflow.
3
Launch
After your review and approval, we prepare the website for launch and help you move confidently into your new online presence.
Industries
Built Around Your Industry, Not a Generic Template
Every industry has different customer expectations. Second Draft adapts your website’s structure, messaging, visuals, and conversion points to fit how your customers actually make decisions.
Why Second Draft
Your Business Has Grown. Your Website Can Catch Up.
Many small-business websites were built during a different stage of the company’s journey. Maybe you created the site yourself, hired a friend, used the first template you could find, or simply focused your energy on serving customers instead.
There is no shame in that.
Second Draft exists to help good businesses make a stronger first impression. We combine human judgment, modern design principles, and AI-powered production to create websites that better represent the quality of the work behind them.
- Designed for nontechnical business owners
- Clear, collaborative communication
- No unnecessary agency jargon
- Industry-aware recommendations
- Responsive design included
- Copy and visual guidance included
- Transparent scope and expectations
What you get
More Than a New Coat of Paint
Every project is scoped individually, but this is the shape of the work.
- Website strategy
- Page architecture
- Responsive design
- Updated website copy
- Calls to action
- Industry-specific layout recommendations
- Image planning
- AI-assisted image creation where appropriate
- Search-friendly page structure
- Basic on-page SEO setup
- Contact and lead forms
- Mobile optimization
- Launch support
- Platform recommendations
- Basic analytics setup
Note: final deliverables depend on the selected package and project scope.
Who is behind this
Built for Business Owners Who Deserve Better Options
Second Draft was created around a simple idea: professional websites should not be limited to businesses with enormous marketing budgets.
AI has changed what is possible. Work that once required large teams and long timelines can now be completed more efficiently—when the tools are guided by strong strategy, thoughtful design, and experienced human decision-making.
Second Draft passes that efficiency forward to small-business owners.
We are a new company, so you will not find invented testimonials, badges, or review counts here. What you will find is our actual work and a clear explanation of how we do it.
Jody Novakoski
Advisor, AI & Business Expert
Second Draft advises with Jody Novakoski on AI strategy and business process design. Fourteen years building product and operations organizations, and the last several putting AI into production inside real companies.
Day to day the work is delivered by our security specialist, our design team, and our systems engineers.
Advisory role. Jody is not an employee or officer of Second Draft.
Pricing
Professional Design. Practical Investment.
Every website has different needs, but the process should never feel mysterious. Second Draft offers clear packages designed around the size, complexity, and goals of your website.
Refresh
For businesses that need a focused visual and messaging update.
Starting at
$500
Most popular
Rebuild
For businesses ready to replace an outdated website with a complete modern experience.
Starting at
$1,500
Growth
For businesses that need a larger website, stronger lead generation, or ongoing support.
Custom Quote
View Pricing
Final pricing is based on scope, page count, platform, integrations, content needs, and launch requirements. Ask for a custom quote.
Free website audit
Ready to See What Your Website Could Become?
Send us your current website. We will review it and identify the clearest opportunities to improve its design, messaging, credibility, and customer experience.