The process

A Clear Process From Outdated to Outstanding

You do not need to understand code, design systems, or website platforms. We guide the process, explain the decisions, and keep each step manageable.
Start With a Free Audit
A website redesign taking shape through the Second Draft process.

At a glance

Three stages, seven steps

1

Review

We review your current website, business goals, customer journey, competitors, and industry expectations.

2

Redesign

We create your website strategy, structure, copy, visual direction, and responsive page designs using an efficient AI-assisted workflow.

3

Launch

After your review and approval, we prepare the website for launch and help you move confidently into your new online presence.

In detail

What actually happens, step by step

  1. 01

    The Website Audit

    Before anything is designed, we look closely at what you have and what your customers experience.

    Deliverable

    A clear recommendation for what should be improved and which service level best fits the business.

    We review

    • Current website
    • Mobile experience
    • Navigation
    • Visual design
    • Messaging
    • Calls to action
    • Trust signals
    • Customer journey
    • Competitive landscape
    • Industry conventions
  2. 02

    Discovery and Direction

    A short, guided conversation. No technical vocabulary required.

    Deliverable

    A project brief and recommended website structure.

    We gather

    • Business goals
    • Services
    • Target customers
    • Service area
    • Brand preferences
    • Existing assets
    • Platform needs
    • Required integrations
    • Examples you like
    • Content that must remain
  3. 03

    Strategy and Copy

    We decide what each page needs to say before we decide how it should look.

    Deliverable

    A complete content and structure plan.

    We create

    • Sitemap
    • Page goals
    • Website messaging
    • Headlines
    • Calls to action
    • Service-page structure
    • Trust content
    • SEO-aware content hierarchy
  4. 04

    Design

    Now the visual work, built on an approved structure instead of guesswork.

    Deliverable

    A cohesive visual design for review.

    We develop

    • Visual direction
    • Color and typography system
    • Homepage
    • Internal-page templates
    • Mobile layouts
    • Calls to action
    • Custom image direction
  5. 05

    Build

    We build the approved site on the platform that fits your business.

    Deliverable

    A complete, responsive website ready for your review.

    The recommended platform will depend on your website needs, current systems, budget, and desired level of control.

    Potential platforms

    • Webflow
    • WordPress
    • Squarespace
    • GoHighLevel
    • Shopify
    • Framer
    • Another approved platform
  6. 06

    Review and Refinement

    You review the site and send consolidated feedback. We work through it together.

    Deliverable

    An approved website, ready for launch preparation.

    3 revision rounds are included in the selected package.

    We refine

    • Copy adjustments
    • Layout changes
    • Image swaps
    • Form fields
    • Navigation labels
    • Mobile spacing
  7. 07

    Launch

    The part most owners dread. We handle the checklist and stay with you through it.

    Deliverable

    A live website and the guidance to keep it current.

    We complete

    • Quality checks
    • Form testing
    • Mobile layout review
    • Metadata
    • Analytics connection
    • Domain and launch support
    • Basic handoff guidance

How long does this take?

A typical project takes approximately 2-6 weeks after all required materials are received. Timelines depend on page count, content readiness, functionality, platform, and how quickly feedback comes back. We will give you a specific estimate before anything starts.

Phase one is free

Start With the Audit

The first step costs nothing and commits you to nothing. Send your website and we will tell you what we would change.

Book a Free Website Audit View Pricing