Before
After
Salon
Concept Redesign
Luxe Hair Studio
Clearer services, stronger imagery, and easier appointment booking.
View the Homepage for Luxe Hair Studio
Fictional business
Transformations
See the Difference a Second Draft Can Make
A better website is not only about making things prettier. It should make the business easier to understand, easier to trust, and easier to contact.
Concept work
Second Draft is a new company. The projects shown are concept redesigns built on fictional businesses to demonstrate our approach. They are not paid client engagements, and no performance claims are attached to them. Why we say so plainly
Before
After
Before
After
Contractor
Concept Redesign
Summit Decks
Stronger credibility, service-area clarity, and quote requests.
View the Homepage for Summit Decks
Fictional business
Before
After
Restaurant
Concept Redesign
Bella Roma Bistro
Better mobile navigation, menu access, and reservation visibility.
View the Homepage for Bella Roma Bistro
Fictional business
Before
After
Coach
Concept Redesign
Thrive Life Coaching
Clearer positioning, stronger authority, and improved lead capture.
View the Homepage for Thrive Life Coaching
Fictional business
Before
After
Dental Practice
Concept Redesign
Northside Family Dental
Clearer new-patient path, insurance transparency, and easier scheduling.
View the Homepage for Northside Family Dental
Fictional business
Before
After
Accounting Firm
Concept Redesign
Harbor Point Accounting
Clearer specialties, warmer tone, and a defined consultation path.
View the Homepage for Harbor Point Accounting
Fictional business
Before
After
Retail Shop
Concept Redesign
Cedar & Clay Home Goods
Accurate hours, browsable collections, and a clear reason to visit.
View the Homepage for Cedar & Clay
Fictional business
Before
After
Veterinary
Concept Redesign
Riverbend Veterinary Care
Faster access to urgent information and a simpler appointment path.
View the Homepage for Riverbend Veterinary
Fictional business
Your industry
Wondering What This Would Look Like for Your Business?
The projects above are concept redesigns, but the thinking behind each one is specific. A roofing company and a bistro need different pages, different proof, and different next steps.
We have written up what customers expect in a dozen industries, the problems we see most often in each, and the page structure we would start from.
- Home Services
- Beauty and Wellness
- Restaurants
- Health and Wellness
- Professional Services
- Retail and More
Not listed? See all twelve, or just tell us what you do.
Ready for Your Second Draft?
Tell us about your business and we will show you what your site could look like with a clearer structure and a stronger first impression.