Pricing
A Professional Website Without Traditional Agency Overhead
Second Draft uses an efficient AI-assisted process to reduce production time and cost while maintaining thoughtful strategy, professional design, and human review.
Every project is scoped based on its size, complexity, content, platform, and required functionality.
Refresh
Businesses with a workable website that needs stronger visuals, clearer messaging, and improved mobile presentation.
Starting at
$500
- Audit of current website
- Homepage refresh
- Up to 5 supporting pages
- Updated copy
- Responsive improvements
- Calls to action
- Image recommendations
- Basic on-page SEO
- 3 revision rounds
Rebuild
Businesses ready to replace an outdated website with a complete modern experience.
Starting at
$1,500
- Website strategy
- Complete sitemap
- Up to 10 supporting pages
- Full copywriting
- Custom page design
- Responsive development
- Industry alignment
- Forms
- Basic analytics
- Basic on-page SEO
- Launch support
- 3 revision rounds
Growth
Businesses requiring a larger site, multiple service pages, landing pages, advanced functionality, or ongoing improvement.
Custom Quote
- Larger page count
- Multiple service locations
- Advanced forms
- CRM integration
- Scheduling integration
- E-commerce
- Membership features
- Custom landing pages
- Ongoing optimization
- Monthly support
Before you ask: prices shown are starting points, not quotes. Final pricing depends on scope, page count, platform, integrations, content needs, and launch requirements. You will get a fixed number in writing before any work begins.
Optional
Add-ons
Available with any package. Priced individually.
- Additional pages
- Logo refinement
- Brand guide
- Custom AI imagery
- Photography planning
- Blog setup
- Additional service-area pages
- E-commerce
- Booking integration
- CRM integration
- Copy-only package
- Monthly website support
- Rush delivery
Pricing questions
The things people ask before signing
Second Draft uses AI-assisted workflows to accelerate research, copy development, image planning, design exploration, and production. This reduces overhead and production time while maintaining human strategy, review, and quality control.
No. AI supports the workflow, but the project is guided and reviewed by people. Business strategy, customer needs, accuracy, visual quality, and final decisions require human judgment.
The site may use proven design patterns, but the content, layout decisions, imagery, calls to action, and visual direction are adapted to your business and your industry.
Often, yes. During the audit we look at what your current platform can support and tell you honestly whether staying put or moving will serve you better.
Hosting arrangements depend on the selected website platform. Platform subscriptions, hosting fees, premium plugins, and third-party software are billed separately.
3 revision rounds are included in the selected package. Additional revisions may require a change order or additional fee.
You receive handoff guidance and, if you want it, ongoing support for content updates, new pages, seasonal promotions, and periodic reviews. *Monthly support contracts are available upon request.
Yes. Ongoing Website Support is available as a separate arrangement so the site stays accurate without you having to learn a page builder.
After final payment, you receive ownership or control of the approved website deliverables, subject to third-party platform, software, font, stock-image, and licensing terms. Final terms are set by your contract.
No website company can responsibly guarantee a specific number of leads or sales. Second Draft focuses on improving the clarity, professionalism, usability, and conversion readiness of your website. Business results also depend on factors such as traffic, reputation, pricing, demand, competition, and follow-up.
Free, no obligation
Not Sure Which Package Fits?
Send your website. We will tell you which level of work it actually needs, even if that is less than you expected.