Questions, Answered Plainly

Second Draft is a website redesign company that helps small businesses replace outdated websites with modern, responsive, industry-aligned digital experiences.

Second Draft uses AI-assisted workflows to accelerate research, copy development, image planning, design exploration, and production. This reduces overhead and production time while maintaining human strategy, review, and quality control.

No. AI supports the workflow, but the project is guided and reviewed by people. Business strategy, customer needs, accuracy, visual quality, and final decisions require human judgment.

The site may use proven design patterns, but the content, layout decisions, imagery, calls to action, and visual direction are adapted to your business and your industry.

Yes. Second Draft can review the current website and recommend whether it should be refreshed, rebuilt, or moved to another platform.

Yes. Second Draft can create a new website for a business that does not have one or needs to replace an unusable site.

Copywriting is included in selected packages. Second Draft may revise existing content or develop new content based on the information you provide.

Second Draft can recommend stock imagery, organize existing images, provide image direction, and create AI-assisted custom visuals where appropriate and legally permitted.

Selected packages include basic on-page SEO structure such as titles, descriptions, headings, page organization, and crawl-friendly content. Ongoing SEO strategy, link building, and content campaigns require a separate scope.

The recommended platform depends on your needs, budget, integrations, and desired level of control. Potential platforms include Webflow, WordPress, Squarespace, GoHighLevel, Shopify, Framer, or another approved system.

Often, yes. During the audit we look at what your current platform can support and tell you honestly whether staying put or moving will serve you better.

Hosting arrangements depend on the selected website platform. Platform subscriptions, hosting fees, premium plugins, and third-party software are billed separately.

Timelines depend on the number of pages, content readiness, functionality, platform, and speed of feedback. A typical project takes approximately 2-6 weeks after all required materials are received.

3 revision rounds are included in the selected package. Additional revisions may require a change order or additional fee.

You receive handoff guidance and, if you want it, ongoing support for content updates, new pages, seasonal promotions, and periodic reviews. *Monthly support contracts are available upon request.

Yes. Ongoing Website Support is available as a separate arrangement so the site stays accurate without you having to learn a page builder.

After final payment, you receive ownership or control of the approved website deliverables, subject to third-party platform, software, font, stock-image, and licensing terms. Final terms are set by your contract.

No website company can responsibly guarantee a specific number of leads or sales. Second Draft focuses on improving the clarity, professionalism, usability, and conversion readiness of your website. Business results also depend on factors such as traffic, reputation, pricing, demand, competition, and follow-up.