Industry-aligned design

Your Website Should Look Right for Your Industry

Customers arrive with expectations. They look for different information, proof, imagery, and actions depending on the service they need. Second Draft designs around those expectations.
Small businesses across the industries Second Draft designs for.
A home services business, one of the industries Second Draft designs for.

Home Services

Roofing, HVAC, plumbing, electrical, landscaping, remodeling, cleaning, and the trades that show up at a customer’s door.

  • Request a quote
  • Call from a phone
  • Confirm the service area
A beauty and wellness business, one of the industries Second Draft designs for.

Beauty and Wellness

Salons, barbershops, spas, nail studios, lash and brow artists, estheticians, and independent stylists.

  • Book an appointment
  • See the work
  • Understand pricing
A coaches and consultants business, one of the industries Second Draft designs for.

Coaches and Consultants

Business coaches, career coaches, executive advisors, fractional leaders, and independent consultants.

  • Book a discovery call
  • Understand the offer
  • Believe the expertise
A restaurants and hospitality business, one of the industries Second Draft designs for.

Restaurants and Hospitality

Restaurants, cafés, bakeries, breweries, food trucks, catering companies, and event venues.

  • See the menu
  • Check hours
  • Reserve a table
A health and wellness business, one of the industries Second Draft designs for.

Health and Wellness

Therapists, chiropractors, massage therapists, dietitians, dental and vision practices, and wellness clinics.

  • Confirm the fit
  • Understand insurance
  • Book a first visit
A professional services business, one of the industries Second Draft designs for.

Local Professional Services

Accountants, attorneys, insurance agents, financial advisors, real-estate professionals, and local agencies.

  • Confirm the specialty
  • Trust the person
  • Start a conversation
A automotive services business, one of the industries Second Draft designs for.

Automotive Services

Repair shops, detailers, body shops, tire centers, mobile mechanics, and dealerships.

  • Check services
  • See hours
  • Book a drop-off
A pet services business, one of the industries Second Draft designs for.

Pet Services

Groomers, boarding facilities, daycares, dog walkers, trainers, and veterinary practices.

  • Check availability
  • Understand requirements
  • Book care
A fitness business, one of the industries Second Draft designs for.

Fitness

Gyms, boutique studios, personal trainers, yoga and pilates studios, and youth sports training.

  • See the schedule
  • Compare memberships
  • Claim a trial
A local retail business, one of the industries Second Draft designs for.

Local Retail

Boutiques, gift shops, florists, garden centers, bookstores, and specialty retailers.

  • Confirm hours
  • Browse what is in stock
  • Plan a visit
A education and enrichment business, one of the industries Second Draft designs for.

Education and Enrichment

Tutoring centers, music and art schools, preschools, driving schools, and enrichment programs.

  • Compare programs
  • Check enrollment
  • Reach a person
A community organizations business, one of the industries Second Draft designs for.

Community Organizations

Nonprofits, churches, clubs, chambers, associations, and volunteer groups.

  • Understand the mission
  • Find the next event
  • Get involved

Not listed?

We Probably Still Fit

These are the industries we know best, but the approach is the same everywhere: understand how your customers decide, then design for that. Tell us what you do.