Website redesign for growing small businesses

Everything Your Website Needs for Its Next Chapter

Second Draft combines strategy, copy, design, imagery, and AI-powered production to help small businesses build a stronger online presence without a traditional agency process.
The Second Draft team working through a website redesign.

Our services

Six Ways We Can Help Your Website

Most projects use a few of these together, and we will tell you which ones you actually need. Pick any service below to jump to the details.

Website Redesign

Transform an outdated website into a modern, responsive experience.

Your site already exists and already ranks for your name. A redesign keeps what is working, replaces what is holding you back, and gives customers a much clearer path to contacting you.

Includes

  • Visual redesign
  • Navigation improvements
  • Mobile optimization
  • Calls to action
  • Page layout improvements
  • Brand alignment
  • Conversion-focused recommendations
Talk about my website
Website redesign work in progress at Second Draft.

New Website Creation

For businesses starting from scratch or replacing an unusable website.

Sometimes there is nothing worth saving, or nothing there at all. We plan the whole site from the ground up around the way your customers actually make decisions.

Includes

  • Site architecture
  • Page planning
  • Copywriting
  • Design
  • Responsive development
  • Lead forms
  • Launch preparation
Talk about my website
New website creation work in progress at Second Draft.

Website Copy and Messaging

Clarify what you do, who you serve, and why customers should choose you.

Most small-business websites describe the company. The best ones describe the customer’s problem first. We rewrite the site so a visitor understands you in seconds.

Includes

  • Homepage messaging
  • Service descriptions
  • Calls to action
  • About-page copy
  • Industry-relevant language
  • Customer-focused positioning
Talk about my website
Website copy and messaging work in progress at Second Draft.

Industry Alignment

Adapt the site to the expectations and buying behavior of your customers.

A roofing customer and a salon customer look for completely different things. We study the conventions in your industry and design to them instead of to a generic template.

Includes

  • Competitor review
  • Industry design patterns
  • Trust-signal recommendations
  • Content hierarchy
  • Conversion-path planning
  • Relevant page recommendations
Talk about my website
Industry alignment work in progress at Second Draft.

Mobile Optimization

Improve the experience for customers visiting from phones and tablets.

Most local searches happen on a phone, often while someone is standing in the problem you solve. The mobile version of your site is the real version.

Includes

  • Responsive layout
  • Mobile navigation
  • Touch-friendly controls
  • Readable content
  • Fast contact access
  • Mobile-friendly forms
Talk about my website
Mobile optimization work in progress at Second Draft.

Ongoing Website Support

Maintain, update, and improve the website after launch.

Websites drift. Prices change, services get added, seasons turn. Ongoing support keeps the site accurate without you having to learn a page builder.

Includes

  • Content updates
  • New pages
  • Seasonal promotions
  • Landing pages
  • Image updates
  • Basic performance reviews
  • Ongoing optimization

Set up a monthly maintenance schedule that is right for you.

Talk about my website
Ongoing website support work in progress at Second Draft.

Deliverables

What Your Second Draft May Include

Scope varies by package. This is the full menu of what a project can involve.

  • Discovery questionnaire
  • Existing website review
  • Industry and competitor analysis
  • Sitemap
  • Wireframe or content structure
  • Full-page design
  • Responsive layouts
  • Website copy
  • Image recommendations
  • AI-generated custom imagery where appropriate
  • Lead-generation forms
  • Basic on-page SEO structure
  • Metadata
  • Analytics setup
  • Launch support
  • Training or handoff documentation

No pressure

Not Sure Which Service You Need?

That is exactly what the free audit is for. We will look at your site and tell you honestly whether it needs a refresh, a rebuild, or nothing at all right now.