Production got faster. Judgment did not.
Research, first-draft copy, layout exploration, and image production used to consume most of a project budget. Those steps are now dramatically faster. Deciding what a business should say, who it is for, and what a customer needs to see first still takes experience.
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Work that once required a team and a long timeline can be completed more efficiently by a smaller, well-directed operation. The saving is real, but it comes from removing overhead and waiting, not from removing care.
Questions worth asking any provider
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Who reviews the output?
Someone should be reading every line before it reaches you. Ask who, and what they change when something is wrong.
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How is accuracy checked?
AI will state things confidently that are not true about your business. Ask what stops that reaching your live site.
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Will the copy reflect what my business actually does?
Generic copy is the tell. The words should come from your services, your service area, and how you actually sell.
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Who owns the result?
You should own the finished site, the copy, and the domain. Get that in writing before work starts.
A provider who cannot answer those clearly is selling speed without a standard.
Have a question this did not cover? Ask us and we will answer it, whether or not you ever hire us.
