Website Design
Seven Signs Your Business Website Needs a Redesign
A short, honest checklist you can run on your own site in about ten minutes.
6 min read
Resources
Practical Website Advice for Small-Business Owners
Straightforward guidance to help you understand what makes a website effective—without technical jargon.
- Website Design
- Small-Business Marketing
- AI for Business
- Website Copy
- Conversion Tips
- Industry Website Guides
- Before-and-After Breakdowns
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Industry Website Guides
What Customers Look for on a Home-Service Website
Homeowners arrive with four questions. Most contractor websites answer none of them above the fold.
5 min read
AI for Business
How AI Is Changing the Cost of Professional Website Design
Where the savings actually come from, and where they do not.
6 min read
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Everything else
Website Design
Why Your Website Looks Different on a Phone
A plain-language explanation of responsive design for owners who did not build their own site.
4 min read
Conversion Tips
The Small-Business Owner’s Guide to Website Calls to Action
What a call to action actually is, where it belongs, and how to write one that sounds like you.
5 min read
Small-Business Marketing
What to Prepare Before Starting a Website Redesign
The short list of materials that keeps a project moving instead of stalling.
4 min read
Website Design
Refresh or Rebuild: Which Does Your Website Need?
How to tell whether your site needs new paint or new framing.
5 min read
Small-Business Marketing
The Most Important Pages for a Local Business Website
You probably need fewer pages than you think, and better ones.
4 min read
Website Design
How to Choose Photos for Your Website
Real photos of ordinary work usually outperform polished stock.
4 min read
Small-Business Marketing
What Basic SEO Does—and Does Not—Include
Setting expectations before you buy anything with the letters S, E, and O in it.
5 min read
Reading Is Good. A Second Opinion Is Better.
If you would rather have someone look at your actual website than read about websites in general, that is what the free audit is for.