The core five
Most business owners arrive convinced they need more pages than they do. It is an easy assumption to make: a competitor has twenty, a template ships with fifteen, and every page feels like another chance to be found.
In practice the opposite is true. Every page you add is another page to write, photograph, update when your pricing changes, and check when something breaks. Pages that exist because a template included them tend to go stale first, and a stale page does more damage to trust than a missing one.
A visitor is not counting your pages. They are looking for one specific answer, and a smaller site that answers it well beats a larger site they have to search. Five pages, done properly, will carry almost any local business.
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Home
Says what you do, where you do it, and what to do next, all within a few seconds of landing.
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A page per major service
One page per service, each answering one customer question completely.
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About, with real faces
The page that turns a company into people. Real photographs, not stock.
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Proof of work
Finished projects, before and after, captioned with the town and the scope.
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Contact that makes acting easy
A tappable phone number, a short form, and no hunting.
Build those five well before adding a sixth. If you find yourself answering the same question on every call, that is the moment a new page has earned its place.
Want this applied to your actual website?
The free audit walks through exactly these questions on your site, not a hypothetical one.
Get My Free AuditService pages earn their keep
A single page listing eight services rarely ranks or converts as well as focused pages that each answer one customer’s question completely.
Add pages when they answer a real question
Service areas, financing, FAQs, and policies are worth their own pages when customers ask about them regularly. Otherwise they are maintenance you will not do.
Have a question this did not cover? Ask us and we will answer it, whether or not you ever hire us.
