Small-Business Marketing

What to Prepare Before Starting a Website Redesign

The short list of materials that keeps a project moving instead of stalling.
By Jody Nova August 2026 4 min read
Illustration for the article: What to prepare before a website redesign.

Gather what only you have

  • Your service list

    With current pricing or ranges, even approximate ones.

  • Photographs

    Real work, your team, and your location.

  • Credentials

    Licenses, certifications, or insurance details you want shown.

  • Your service area

    The towns and regions you actually cover.

  • Login access

    For the domain registrar and the current site.

  • Anything customers ask twice

    The questions you answer on every call belong on the site.

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Decide the one thing the site must do

  • Book appointments
  • Generate quote requests
  • Get phone calls
  • Sell online

A site that tries to do all four equally usually does none of them well. Pick one, and let the rest support it.

Name your decision maker

Projects slow down most often when feedback arrives from several people in several formats. One person consolidating feedback keeps a redesign on schedule.

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